Privacy Policy
How ApexBridge Trading Group collects, uses, and safeguards your personal information in accordance with applicable data protection laws.
ApexBridge Trading Group (Pty) Ltd (“ApexBridge”, “we”, “us”, or “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, process, store, and protect data when you interact with our website, services, or team. By engaging with our business, you acknowledge the practices described herein.
Introduction
ApexBridge Trading Group (Pty) Ltd is a South Africa-registered multi-sector global trading company headquartered at 30 Gunners Cir, Epping Industria, Cape Town, 7460. We are the responsible party (also referred to as the “data controller”) for the personal information you provide to us.
This Policy applies to all personal information collected through our website (apexbridgetradinggroupptyltd.com), email correspondence, business enquiry forms, procurement processes, and any other interactions you have with ApexBridge.
We are committed to full compliance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa, as well as applicable international data protection regulations where relevant.
Information We Collect
We collect personal information only where necessary and relevant to the services we provide. The categories of information we may collect include:
Identity Data
Full name, job title, company name, and business registration details.
Contact Data
Email addresses, telephone numbers, physical and postal addresses.
Transaction Data
Product enquiries, purchase orders, quotes, invoices, and procurement history.
Technical Data
IP address, browser type, device information, cookies, and usage analytics.
Communication Data
Records of correspondence, enquiries submitted via forms, and email exchanges.
Compliance Data
KYC/AML documentation required for trade compliance and regulatory obligations.
We do not intentionally collect sensitive personal information (e.g. health data, biometric data, or political views) unless explicitly required by law or with your informed consent.
How We Use Your Information
ApexBridge processes personal information for the following legitimate business purposes:
- Processing enquiries and quotes: To respond to product and procurement enquiries submitted through our website or via email.
- Contract fulfilment: To execute purchase agreements, arrange logistics, manage delivery, and process payments with clients and suppliers.
- Business communications: To keep you informed of relevant updates, order statuses, or changes to our services.
- Marketing and outreach: To send relevant product updates or sector news — only where you have provided consent or where we have a legitimate interest.
- Legal and regulatory compliance: To comply with South African trade law, SARS requirements, customs obligations, and anti-money laundering (AML) regulations.
- Website improvement: To analyse site usage, improve navigation, and enhance the user experience using aggregated analytics data.
- Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions or other unlawful activities.
We process your personal information on the following legal grounds: contractual necessity, legal obligation, legitimate business interest, and/or your explicit consent.
Sharing of Information
We do not sell, rent, or trade your personal information to third parties. We may share information only in the following circumstances:
- Logistics and freight partners: For the purposes of coordinating shipment, customs clearance, and delivery of goods.
- Financial institutions: For payment processing and trade finance arrangements (e.g. letters of credit, bank guarantees).
- Regulatory bodies: Where required by law, court order, or government authority (e.g. SARS, customs authorities).
- IT and technology providers: Trusted service providers who assist in operating our website and communications infrastructure, subject to confidentiality obligations.
- Professional advisors: Lawyers, auditors, and accountants who require access to perform their services under confidentiality obligations.
All third parties with whom we share data are required to respect the security of your personal information and to treat it in accordance with applicable law. We do not permit third parties to use your data for their own marketing purposes.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include:
- Secure HTTPS encryption for all web communications
- Access controls restricting data to authorised personnel only
- Regular security assessments and system updates
- Confidentiality obligations for staff handling personal data
- Secure document storage and destruction procedures
While we take all reasonable precautions, no transmission over the internet or electronic storage system can be guaranteed to be 100% secure. You transmit information to us at your own risk, and we encourage you to use secure communication channels.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather usage analytics. The types of cookies we use include:
- Essential cookies: Necessary for the website to function correctly (e.g. session management). These cannot be disabled.
- Analytical cookies: Help us understand how visitors interact with our website so we can improve content and navigation (e.g. Google Analytics).
- Functional cookies: Remember your preferences to provide a more personalised experience.
- Marketing cookies: Used to track visits across websites for advertising purposes — only deployed where consent has been obtained.
You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit allaboutcookies.org.
Data Retention
We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention principles are:
- Client and supplier records: Retained for a minimum of 7 years in accordance with South African tax and financial record-keeping requirements.
- Enquiry and correspondence data: Retained for up to 3 years from the date of last contact, or longer if a business relationship is established.
- Website analytics data: Aggregated, anonymised data retained indefinitely; identifiable data deleted after 26 months.
- Legal and compliance documentation: Retained for the period specified by relevant laws or regulatory requirements.
Upon expiry of the relevant retention period, personal information is securely deleted or anonymised so that it can no longer be associated with a specific individual.
Your Rights
Under the Protection of Personal Information Act (POPIA) and applicable data protection laws, you have the following rights regarding your personal information:
Right of Access
Request a copy of the personal information we hold about you.
Right to Correction
Request correction of inaccurate or incomplete personal data.
Right to Deletion
Request erasure of your data where it is no longer necessary.
Right to Object
Object to processing based on legitimate interests or for direct marketing.
Right to Portability
Receive your data in a structured, commonly used, machine-readable format.
Right to Restriction
Request that we limit how we process your data in certain circumstances.
To exercise any of the above rights, please contact us at info@apexbridgetradinggroupptyltd.com. We will respond to all requests within 30 days. Identity verification may be required before we can process your request.
Third-Party Links
Our website may contain links to third-party websites or platforms (for example, logistics providers, payment portals, or professional associations). ApexBridge is not responsible for the privacy practices or content of these external sites.
We encourage you to read the privacy policies of any third-party websites you visit. The inclusion of a link on our website does not imply our endorsement of that website’s privacy practices.
International Data Transfers
As a global trading company operating across Africa, the Middle East, Asia, Europe, and the Americas, we may transfer personal information to parties located in countries outside South Africa. Where such transfers occur, we ensure adequate safeguards are in place, including:
- Transfers to countries with adequate data protection laws recognised by applicable authorities
- Contractual clauses that impose equivalent data protection obligations on the receiving party
- Binding corporate rules or other approved transfer mechanisms where applicable
By submitting your information to ApexBridge, you consent to such international transfers where necessary to facilitate our trading services.
Children’s Privacy
Our website and services are directed exclusively at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete such information.
If you believe a child has provided us with personal information, please contact us immediately at info@apexbridgetradinggroupptyltd.com.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or the services we provide. Any material changes will be communicated by posting the updated policy on our website with a revised effective date.
We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
The most current version of this Privacy Policy is always available at apexbridgetradinggroupptyltd.com/privacy-policy. Archived versions are available on request.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact the ApexBridge responsible person at:
- Company: ApexBridge Trading Group (Pty) Ltd
- Address: 30 Gunners Cir, Epping Industria, Cape Town, 7460, South Africa
- General Enquiries: info@apexbridgetradinggroupptyltd.com
- Sales & Procurement: sales@apexbridgetradinggroupptyltd.com
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Regulator of South Africa at inforegulator.org.za.
Have a Privacy Concern?
Our team is ready to assist with any data protection enquiries, access requests, or correction requests. Reach us directly at info@apexbridgetradinggroupptyltd.com — we respond within 2 business days.