Privacy Policy

1. Introduction

ApexBridge Trading Group (Pty) Ltd (“ApexBridge”, “we”, “us”, or “our”) is committed to protecting the privacy of individuals who visit our website, submit enquiries, and engage with us in the course of our business activities. This Privacy Policy explains what personal information we collect, how we use it, who we may share it with, and what your rights are in relation to that information.

This policy applies to personal information collected through our website at www.apexbridgetradinggroupptyltd.com, through direct email enquiries, and through other business interactions with ApexBridge. By using our website or submitting an enquiry, you acknowledge that you have read and understood this Privacy Policy.

2. What Information We Collect

We collect personal information when you interact with us in the following ways:

2.1 Information You Provide to Us

• Your name and surname
• Your company name and job title
• Your email address
• Your country or location
• The content of your enquiry or message
• Product or procurement requirements you share with us
• Any other information you choose to include in your communication

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical information including your IP address, browser type, the pages you visit, the time and date of your visit, and referring website. This information is collected through standard web server logs and may be used to monitor and improve the performance of our website.

3. How We Use Your Information

We use the personal information you provide solely for the following legitimate business purposes:

• Responding to your product enquiry or request for quotation
• Preparing and providing pricing proposals and commercial offers
• Communicating with you about your procurement requirements
• Following up on open enquiries and active commercial discussions
• Maintaining records of our commercial correspondence
• Complying with applicable legal and regulatory obligations

We do not use your personal information for automated decision-making, profiling, or targeted advertising. We do not use your contact details for unsolicited marketing communications unless you have explicitly consented to receive them.

4. How We Store and Protect Your Information

ApexBridge takes reasonable technical and organisational measures to protect personal information against loss, unauthorised access, disclosure, alteration, or destruction. Your personal information is stored on secure systems and access is restricted to authorised personnel who require it to fulfil their business responsibilities.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected — including responding to your enquiry, maintaining records of commercial discussions, and complying with applicable legal retention requirements. Enquiry records are typically retained for a period of five years in accordance with standard South African commercial record-keeping practices.

5. Sharing of Your Information

ApexBridge does not sell, rent, or trade your personal information to third parties. We do not share your personal information with external marketing companies, data brokers, or unaffiliated commercial parties.

We may share your information in the following limited circumstances:

• Suppliers and service providers — where it is necessary to fulfil your procurement enquiry, we may share relevant details (such as product specifications and delivery destination) with approved suppliers or freight partners, strictly limited to what is needed to prepare and execute a supply proposal.
• Legal compliance — we may disclose personal information where required to do so by applicable law, court order, or regulatory authority.
• Business transfers — in the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred to the relevant successor entity, subject to equivalent privacy protections.

6. Your Rights

Under the Protection of Personal Information Act (POPIA) and other applicable privacy laws, you have the following rights in relation to your personal information:

• Right of access — you may request a copy of the personal information we hold about you.
• Right to correction — you may request that we correct inaccurate or incomplete personal information.
• Right to deletion — you may request that we delete your personal information where we no longer have a legitimate basis for retaining it.
• Right to object — you may object to the processing of your personal information where processing is based on our legitimate interests.
• Right to lodge a complaint — you have the right to lodge a complaint with the Information Regulator of South Africa if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the details provided in Section 9 below. We will respond to your request within a reasonable timeframe and in accordance with applicable legal requirements.

7. Cookies and Website Analytics

Our website may use cookies — small text files stored on your browser — to improve your experience and to collect anonymised website usage data. Cookies do not contain personal information that would allow us to identify you individually.

You may disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website. We do not use third-party advertising cookies or behavioural tracking technologies.

8. Links to Third-Party Websites

Our website may contain links to third-party websites, including supplier websites, logistics partners, and industry resources. ApexBridge is not responsible for the privacy practices of third-party websites, and this Privacy Policy does not apply to those websites. We encourage you to review the privacy policy of any third-party site you visit.

9. Updates to This Policy

ApexBridge may update this Privacy Policy from time to time to reflect changes in our practices, applicable legislation, or regulatory requirements. The most current version of this policy will always be accessible on this page, with the effective date updated accordingly. We encourage you to review this policy periodically.

Continued use of our website or submission of an enquiry after the updated policy has been published constitutes your acknowledgement of the revised terms.

10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a concern about how your personal information has been handled, please contact us: